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Mind the Product

Product Management

Sunday Rewind: Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function

Guest Post

Creating metrics that matter

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

Annie Witcombe produces editorial for Mind The Product on a freelance basis. She has experience in conducting client research and telephone interviews, and she keeps relevant information accessible and up to date. 

Annie wrote for five business publications during the final year of her undergraduate degree, and she has worked on various stages of the editorial process since. The experience has sparked her enthusiasm for journalism, which she hopes to continue in her future career.

Annie Witcombe

<a href="https://twitter.com/monapatel" target="_blank" rel="noopener">Mona Patel</a> is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems.
But how does she spin their minds? How does she find the insights inside their data? She naturalises the research contexts. In this ProductTank London talk, Mona shares how she puts relevant research methodologies into real-life situations to examine customers properly. Her practices and strategies expose the “truths” of the customer experience; then, her clients find the insights for themselves.
Mona knows that customers have true opinions and actions around businesses, but she also knows that these are difficult to access and are easily obscured. People erect walls when they are put in unnatural contexts &#8211; they give five-star reviews to researchers when their real experience tells a different story. To understand the customer experience, you have to understand the customer &#8211; anticipating what they might think, want, and need from your business or brand. Mona uses methods to investigate these needs in real life contexts. She teaches businesses to:
<ol>
<li>Get a question people want to talk about, regarding a product, a brand, or a service.</li>
<li>Activate people in a network to talk to their friends. Let it be natural. Let them talk, and listen to what they are saying.</li>
<li>Seek solutions through the framework of their experiences.</li>
</ol>
This new way of gathering insights is not meant to replace traditional user research; it is meant to supplement it. When businesses reframe their research, they observe new aspects of their customer’s perceptions. Research focus can be enlightening, and Mona gains true findings from real people in real life. Which businesses don’t want to have that?

core/freeform

Product Management Skills

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

How to F.A.I.L. better in product by Marc Abraham

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Fighting product-market drift by Dave Wascha

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

Identify and manage imposter syndrome by Phyllis Njoroge

User Research and Psychology by Mona Patel

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